THE ROYAL BANK OF SCOTLAND GROUP (RBS) HAS BEEN A PROUD SUPPORTER OF THE MURRAY FAMILY SINCE ANDY’S EARLY DAYS ON THE JUNIOR TENNIS CIRCUIT. THAT LONG-STANDING COMMITMENT MADE RBS THE PERFECT PARTNER TO HELP JUDY BRING HER VISION OF SET4SPORT TO LIFE.
OVER THE COMING MONTHS AND YEARS, RBS WILL HELP TAKE SET4SPORT ON THE ROAD TO CITIES ACROSS THE UK WHILE ALSO DEVELOPING ADDITIONAL WAYS TO GROW THE PROGRAMME AND SHARE IT WITH AS MANY CHILDREN AND FAMILIES AS POSSIBLE.
Set4Sport is just one example of how RBS is changing their approach to sponsorship. Bruce Cook, Sponsorship Manager for RBS, says:
“Sponsorship has long been an important part of how RBS communicates with staff and customers in the UK and around the world. We are now evolving all of our sponsorships to deliver maximum value to our customers and their communities.
“We’re taking this new approach in rugby, cricket, golf, and now here. This type of activity is part of our responsibility as a good corporate citizen, and in the long run it’s what is best for business.
“With this new view of sponsorship, we were very excited to hear about Judy’s vision for Set4Sport and we’re proud to now help her bring it to life. It’s a fantastic programme and we are encouraging all of our staff and customers to give it a try.”
To read more about how RBS is changing its approach to business and sponsorship, visit www.rbs.com/changingthebank
- RBS RugbyForce is nationwide community volunteer programme that helps local rugby clubs to improve their facilities. The programme provides an opportunity for clubs to gather members, supporters, friends and family for a weekend of fun-filled DIY. Since its inception in 2009, RBS RugbyForce has helped over 500 clubs across the UK improve their resources.
- Visit RBS RugbyForce to find out more
- NatWest CricketForce is an England and Wales Cricket Board volunteering initiative aimed at rejuvenating the nation’s cricketing facilities. The programme encourages cricket supporters give something back to their local community cricket club by volunteering to undertake major renovations to clubhouses and grounds. A record number of clubs took part in NatWest CricketForce 2011 – with 1,914 registering to surpass last year’s record of 1,642.
Visit NatWest CricketForce to find out more
- The First Tee is a World Golf Foundationinitiative dedicated to providing young people of all backgrounds an opportunity to develop, through golf and character education, life-enhancing values such as honesty, integrity and sportsmanship. As a Trustee of The First Tee, RBS has developed several new programs to support The First Tee including the RBS/The First Tee Mentor Program and the RBS Achievers of the Year Award.
- Visit The First Tee to find out more.